Presentation: The Lawyer’s Brand Blueprint: turning Expertise into Authority
Caralee Fontenele – Owner and founder of Scalable law and author of the podcast of the same name, Scalable law podcast.
Whether you’re building your own firm or working within a larger practice, your personal and professional brand as a lawyer matters. In this session, we will explore how lawyers at every stage of their career can create a brand that communicates value, builds trust, and positions them as an authority in their field. You’ll learn practical strategies to define your unique proposition, enhance your visibility, and ensure your brand strengthens both your reputation and your results—no matter your role.
What Will Be Covered
- Why branding matters for lawyers and how it drives trust and authority
- Defining your niche and creating a clear value proposition
- Crafting a consistent brand identity and client experience
- Building authority online through content and thought leadership
- Avoiding common branding mistakes law firms make
- Actionable steps to strengthen your brand and attract the right clients
Date/Time
Date(s) - 09/10/2025
5:30 pm - 7:30 pm
Location
Attwood Marshall Lawyers, Head Office, Suite 1, Level 2, The Strand
Please note that we require 5 business days’ notice for refunds of tickets unless otherwise advised. You are welcome to provide a substitute guest.
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